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Skill + Commitment

We are only as good as our people. With over 100 years combined experience, we take great pride in what our staff can bring to each client.


Peter Masi

President and CEO

Peter Masi is the driving force of Accelerated Service International (“ASI”), an innovator in providing client centric specialty programs and services to the automobile dealer after market industry.  Peter started in the industry in 1992 developing his sales, marketing, and product development skills working at GE Capital and Great American Insurance Company.  Peter further honed his leadership and management skills when he joined ASI in 2004 as President and steadily assumed more responsibilities until named CEO/President in 2008.  Peter’s energy and vision has supported the growth of ASI in expanding its portfolio of programs and services and the number of dealers and agencies it supports.  .   His ability to motivate and create a high performance team will continue to fuel ASI’s growth into the future.  With Peter’s strong desire to integrate technology with products and services, ASI will continue to be a leader in client based solutions to the industry. If you need to get in contact with Peter, you are welcome to send him an email HERE.

Kurtis Orcutt


Kurtis Orcutt has been in the industry since 1983. In the retail side of the business, he has worked at every position in the Franchise Automotive space except for Body Shop. He has equal time in Administration, Sales and Aftermarket side of the business working as Vice President and or Regional Vice President for 3 competitor Aftermarket Administration Companies specializing in Vehicle Service Contracts (VSC), Warranties and Aftermarket products for the Industry.  He has helped create and service some of the best well known OEM Programs in the Industry. His energy and focus is on his clients and customers, especially the Agents and Dealers he has done business with over the many years. He believes that Customer Service is job #1 for all the clients and that relationships are the backbone to keep ASI as number #1 in customer service and satisfaction. Kurtis is a Business Leader, Trainer, and great Administrator. He brings years of expertise and administrative processes to ASI and all their subsidiary companies. If you need to get in contact with Kurtis, you are welcome to send him an email HERE.


Robert Reimers

Vice President and CIO

Robert Reimers has more than thirty five years of experience managing enterprise-wide IT operations and developing and delivering innovative technology solutions to meet the needs of the auto dealer after market industry.  As President and CEO of XyberNET, Robert invested 20 years in directing and  developing the IT strategy in providing software and services to insurance companies whose products are distributed through the auto dealer industry.  Prior to joining ASI, he put his expertise to work at Premier Dealer Services as CIO in developing technology advanced administrative systems for the target market.    For the last four years as CIO at ASI, he has brought his experience and creativity to lead the development and implementation of web based solutions in support of their growing product offerings and customer base.  To achieve this Robert uses his ability to motivate and lead a diverse technical team and constantly challenges his staff to continue to offer creative solutions to meet the needs of ASI.  If you need to get in contact with Robert,  you are welcome to send him an email HERE

Debra Reimers

Chief Financial Officer

Debra Reimers brings her twenty-five years of accounting experience and financial analysis strength to the role of CFO at ASI.  She has strong roots working in the finance and insurance industry and contributes both from a technical perspective as well as from a customer focused, solutions driven mind-set.  In her career she has continually shown to be a team player and a strong asset of senior management.  As part of the ASI executive team she provides the financial knowledge and know-how to assist in the growth of the company and provide measurements to ensure attainment of goals.  Debra has a “can-do” management style and excellent oral and written communication skills to ensure clarity and purpose in supporting ASI’s business initiatives.  If you need to get in contact with Debra, you are welcome to send her an email HERE.


Michael Moretz

Vice President of Sales and Marketing

Passionate C-Level executive with a focused and strategic approach to corporate leadership.Recognized by industry leaders for creating lean teams; increasing operating efficiencies and productivity; and implementing creative strategies for improving financial returns. Expert at Inspiring growth for existing agents and forging new agent relations. Thirty years of combined auto retail management, administrator partnership, and independent agent experience fuels unique perspective.  If you need to get in contact with Michael, you are welcome to send him an email HERE.


Cindy Minor

Operations Manager

Cindy Minor has built a career out of establishing and promoting strong and successful business relationships.  She has spent over 15 years using her customer centered skills as both a client relationship manager and project manager for two Fortune 500 companies.  Her experience as a project manager also gives her the ability to organize and structure the business environment to be efficient and successful.  In addition to her customer skills, Cindy has also spent numerous years in the IT field which gives her insight into how software and services can benefit and enhance the customer experience.   As Operations Manager for ASI, Cindy’s team approach with our customers puts the focus on the business relationship and allows us move forward and successfully grow together.If you need to get in contact with Cindy, you are welcome to send her an email HERE.


Nicholas Kormylo

Claims Manager

Nick is an effective claims manager who has excellent leadership skills. He brings a fresh approach with his positive attitude to managing the claims department. Nick is an A.S.E. Master Certified Auto Technician. He also holds numerous other certifications in the automotive field. He graduated with honors and was recognized for perfect attendance from the UTI Automotive technology program. He began his career as an automotive technician which has proven him to be an excellent diagnostician and trouble shooter. Nick is a quick thinker who is focused on providing an exceptional customer experience throughout the claims process.  If you need to get in contact with Nick, you are welcome to send him an email HERE.

Alyssa Logston

Client Relationship Manager

Alyssa Logston has been with ASI since 2010, her drive and commitment in her work ethic is a great contribution to ASI!  Alyssa has a great passion to help people and believes that to have continued success, we must put emphasis on being a customer-focused, client-needs driven organization.  Her industry experience gives her a wide range of knowledge in the automotive and insurance industry.  She is a people oriented person who enjoys contributing to the success of others.  Alyssa serves as a point person to obtain a resolution in any administrative or sales problems resulting in an effective program and satisfied customers all around.  She will offer ideas, leadership, and dedication to any projects or partnership she is invoved in.  Alyssa is directly responsible on the effectiveness and credibility of the administrative and client support departments as well as ensures that the departments operates at optimum efficiency.  If you need to get in contact with Alyssa, you are welcome to send her an email HERE.